This company has been operating as a distribution concern in Kuwait since 1946. It came in its present form in 1980 after the amendment in Kuwait law required the participation of a Kuwaiti citizen. The group entered into the partnership with the Al-Zahem family.Over the years, it has evolved into a large, professional organization, handling products of prestigious global companies. A few of the companies represented in their product portfolio are Wella Intercosmetics, Unilever, Coty, Campina, Dabur, GlaxoSmithKline, Nestle, Hero Netherlands, Weetabix, Zetra B.V. and Fromageries Picon.
In 2001, the company built its own warehouse and operations center in Kuwait covering 100,000 square feet of centrally air-conditioned area.
